

BRAND IDENTITY | NAME | PACKAGING
2024
gist is dedicated to promoting a healthy lifestyle with its diverse range of mushroom capsules. Each product is carefully crafted to target specific wellness benefits like focus, balance, nourishment, and vitality. At gist, only the highest quality mushrooms are sourced, prioritizing organic and sustainably harvested varieties. gist is straightforward, ensuring clients know exactly what they're getting and how it can benefit their lives.
gist's commitment to transparency and simplicity inspired the brand’s visual identity: simple and 'to the point,' yet sophisticated. gist's visual identity celebrates the quiet beauty of nature, reminding us that our bodies are part of nature's harmony.




























